The look and overall image of businesses has been part of the branding strategy for a long time now. Even things as simple as a corporate logo can mean a lot. The same holds true for the company’s commercial investment property or several thereof that will be used for operational and retail purposes. It affects how the business is perceived and seen not only by its customers and vendors but also by its own investors, employers and the general public as well. This makes it a must to ensure that the overall design and interiors of every commercial asset is done right not only for aesthetic but also for functional means. We’ve got a few tips and tricks up our sleeves to share to all of you.
KEEP IT SPACIOUS. – Avoid cramping up the area because it will reduce mobility. In the office for example, it can lead to a lot of accidents and mishaps. It will also likely strangle your employees into their cubicles, tables and offices making them get up more. This is bad in a way because sitting down for the whole day can be detrimental to employee health and at the same time it keeps them from brainstorming and sharing ideas with the team. No teamwork equals bad output. At the same time, to customers and investors, space pertains to fluidity and movement of operations.
WORK ON ORGANIZATION. – Incorporate pieces that are functional in terms of organizing and systematizing files, documents and other office and store items. If you are talking about a clothing boutique for example, it allows better exposure of your products to clients. It also makes their search easier. In the back end, a neat and organized office always leads to faster and better work. You can kiss lost files and mess goodbye! Plus, neatness and orderliness is a trait of a company who’s got their thing going.
INTERIORS AND COLOURS MATTER. – Did you know that the right ambiance and interiors can create various effects to people? A well lit office for example with strategic brainstorming areas where desks and chairs congregate encourages team work and idea building within employees. A red, orange and yellow themed restaurant helps encourage and promote appetite. A dimly lit store however creates a mood that makes shoppers feel relaxed and comfortable encouraging them to stay longer and hopefully buy more.
You see depending on what the company’s commercial investment property is for, you will have to prep it up for the right type of interiors to create and encourage action that is appropriate for it.